Veturi Sundararama Murthy, affectionately known as Veturi, was a celebrated Indian poet and lyricist renowned for his romantic and poetic brilliance in Telugu cinema. Born on 29 January 1936, his timeless lyrics have left an indelible mark on the hearts of millions, making him a revered figure in the world of Telugu music. With a career spanning decades, Veturi's work encompasses a rich tapestry of genres, including Telugu pop, devotional, and Tollywood melodies. His notable contributions to films like "Anand," "Sankarabharanam," and "Duet" showcase his unparalleled ability to weave words into enchanting musical narratives. Beyond his lyrical prowess, Veturi was also a respected journalist, adding depth to his multifaceted artistic legacy. His music continues to resonate with listeners, offering a daily dose of poetic brilliance and a celebration of Telugu cinema's golden melodies.