Swishahouse, the influential Southern hip hop record label, was born in the heart of Houston, Texas, in 1997. Founded by the visionary Michael "5000" Watts, Swishahouse has been a cornerstone of the Southern rap scene, nurturing raw talent and producing iconic tracks that have shaped the genre. With a discography that includes hits like "Drankin Ninja Turtle (Swishahouse Remix)" and "Dope," Swishahouse has garnered a massive following, boasting over 136.7K monthly listeners on Spotify. Beyond its music, Swishahouse offers a lifestyle, with merchandise that lets fans wear their love for the label, including tees and tanks featuring iconic designs and slogans. From its humble beginnings to its current status as a powerhouse in the industry, Swishahouse continues to innovate and inspire, staying true to its Houston roots while pushing the boundaries of Southern hip hop.