This, Is Not That

Dive into the gritty and soulful world of underground hip hop with Apollo Brown's latest masterpiece, "This, Is Not That." Collaborating with the enigmatic CRIMEAPPLE, this album is a testament to the raw power of boom bap and the artistry of Apollo Brown. Released on February 21, 2025, under the esteemed Mello Music Group, this 15-track journey clocks in at a concise 46 minutes, ensuring every beat and lyric hits hard.

From the hauntingly beautiful "Mercy" to the introspective "Know No Better," each track is a carefully crafted gem that showcases Apollo Brown's signature production style and CRIMEAPPLE's lyrical prowess. The album seamlessly blends classic hip hop elements with modern sensibilities, creating a sound that is both timeless and fresh. Standout tracks like "Superstitious" and "Wonderful Feelin'" highlight the duo's ability to blend catchy hooks with deep, thought-provoking lyrics.

"Pitiful" and "The Problem" delve into the darker aspects of life, while "Coke with Ice" and "My Own Good" offer a more introspective look at personal struggles and triumphs. The album's closing track, "Enemies," serves as a powerful reminder of the resilience and strength found within the human spirit.

Available on various platforms, including Spotify and Apple Music, "This, Is Not That" is a must-listen for any fan of underground hip hop. Whether you're a longtime admirer of Apollo Brown's work or a newcomer to the genre, this album promises to leave a lasting impression. Don't miss out on the opportunity to experience the raw, unfiltered talent of Apollo Brown and CRIMEAPPLE.