Death Grips' debut studio album, The Money Store, is a sonic revolution that marks a significant evolutionary step forward in experimental, industrial, and underground hip-hop. Released on 24 April 2012, this groundbreaking album is the follow-up to their debut mixtape, Exmilitary. The Money Store is a masterclass in pushing boundaries, as the trio seamlessly blends electronic and hip-hop elements to create a unique sound that is both captivating and unsettling.
With their signature blend of experimental hip hop, punk rap, and industrial sounds, Death Grips creates a frenetic tempo that fluctuates throughout the album, keeping the listener in a state of satisfying shock. The album's 13 tracks, including 'Get Got', 'The Fever (Aye Aye)', and 'I've Seen Footage', showcase the band's ability to craft infectious beats and thought-provoking lyrics that challenge the listener's perceptions.
Death Grips' rethinking of hip-hop is not just limited to their sound; their lyrics also tackle the genre's long-standing criticisms, particularly the glorification of violence. By blowing this theme out of proportion and turning it into a nightmare, the band makes a bold statement, emphasizing that violence is not something to be glorified or desired.
The Money Store is a testament to Death Grips' innovative spirit and their willingness to challenge the status quo. With its raw energy, intense beats, and unapologetic lyrics, this album is a must-listen for fans of experimental music. Released on Epic Records, The Money Store has cemented Death Grips' position as a pioneering force in the music industry, and its influence can still be felt today.