"Highway Yella, a rising star in the rap scene, delivers a powerful and energetic debut with "My Time Is Now." Released on July 31, 2020, under GT Digital/Highway Yella, this 10-track album is a testament to Highway Yella's unique style and lyrical prowess. Clocking in at just over 31 minutes, "My Time Is Now" is a rapid-fire journey through the streets, featuring collaborations with notable artists like Beat King, Yung Al, and Hot Boy Turk.
The album kicks off with the hard-hitting "$40 (feat. Beat King)" and doesn't let up, with tracks like "Wild Wild Texas" and "Keep That Same Energy" showcasing Highway Yella's ability to blend raw energy with clever wordplay. The album also features introspective moments, such as the reflective "Paid My Dues" and the defiant "Stop Lyin'."
With its mix of braggadocio and streetwise storytelling, "My Time Is Now" is a compelling introduction to Highway Yella's world. Fans of Southern rap will appreciate the album's authentic sound and Highway Yella's ability to capture the essence of his surroundings. Whether you're a longtime fan or a newcomer to Highway Yella's music, "My Time Is Now" is an album that demands your attention."